看看百达翡丽的老板怎么说

daniel-dz

This is an extract of an interview made by the Financial Times to Thierry Stern

"The world is getting smaller for our business and we want to keep it that way,"

"We will continue to make 50,000 pieces a year, even though demand is 10 times that because I won't compromise the quality or exclusivity of our product. We keep customers' accounts limited and make it very difficult for dealers to up their annual orders, even by a single watch per year it's all part of playing a long-term game."

Mr. Stern is walking the talk. Since 2008, Patek Philippe has reduced its outlets from 750 to 450 and refused to bow to the pressures of sky-high Chinese demand by maintaining just two boutiques in the country, choosing to err on the side of caution when it comes to an over-reliance on emerging markets and uneducated tourist spending.

"Of course, I appreciate that the traveling customer is fast becoming the lifeblood of the luxury industry and that the Chinese see shopping as a primary holiday activity. But many aren't interested in doing research beforehand they'll just buy whatever is available and that lack of appreciation is not valuable to us," says Mr. Stern, adding that travelers are often left empty-handed as he orders dealers to reserve a percentage of inventory for local clientele.

"Ultimately, the traveler will not always come back, so we make dealers prove that they won't lose the local customer who we view as the more important relationship. The gentleman who buys a Patek each year he is our real target."

zwd913

大哥还是翻译下啊

左罗

这是英国《金融时报》采访Thierry Stern的摘录。
“我们的业务正在变得越来越小，我们希望保持这样的状态。”
“我们将继续每年生产50000件，即使需求量是这个数量的10倍，因为我不会损害我们产品的质量或独家性。”我们限制客户的帐户，使经销商很难提高他们的年度订单，即使每年只用一块手表，这也是长期游戏的一部分。”
Stern先生谈到：自2008年以来，百达翡丽已将其门店从750家减少到450家，并拒绝屈服于中国极高需求的压力，只在该国开设了两家精品店，在涉及过分依赖新兴市场和没有受过教育的旅游开支时，选择谨慎行事。
“当然，我很欣赏旅游消费者正迅速成为奢侈品行业的生命线，而且中国人把购物当作主要的节日活动。但是许多人对事先做研究不感兴趣，他们只会买任何可以得到的东西，而缺乏欣赏对我们没有价值，”斯特恩先生说，他补充道，当他命令经销商为当地客户保留一定比例的库存时，旅客们常常空手而归。



“最终，旅行者不会总是回来，所以我们让经销商证明，他们不会失去我们认为更重要的当地客户。”每年买一个Patek的绅士是我们真正的目标。

左罗

每年买一个Patek的绅士是我们真正的目标

lvfrank

定位不一样。没有对错。